Monday 5 December 2011

No More Fashion Victims

If you’re stuck for ideas on what to buy your friends for Christmas, think the Environmental Justice Foundation, which have made the seemingly impossible possible, by blending fashion and the environment together.

EJF’s style is organic, bold and meaningful. The collection marks the charity’s tenth year, campaigning on issues of environmental justice, giving the millions of children forced to work in the cotton fields, a right to be heard and sending a message to the fashion industry to ‘Pick Your Cotton Carefully’.


Their biggest trademark piece is ‘The T-Shirt’. It is the most iconic and widespread piece of cotton clothing, used as a message board to positively promote fair-trade production. EJF’s aim is to prevent the use of forced child labour and to stop the use of deadly pesticides from cotton production. Their T-shirts are all ethically made with 100% organic cotton and Soil Association certified printing. Organic T-shirt designers include John Rocha, Betty Jackson, Ciel and John Patrick with most designs giving off that contemporary and casual look, guaranteed to suit everyone. EJF’s products are available from their website at an average price of £30, with all proceeds going towards the charity.

EJF also make organic cotton tote bags perfect for college or shopping. They come in two quirky designs and you can bag yourself one of these at http://www.ejfoundation.org.uk/ for only £15.

These are sure to make the perfect, thoughtful gift for Christmas, allowing you to buy with pride!

Merry Christmas! X

By Amelia Bolton